PUMA INNOVATIONS
MORE THAN IDEAS: CONSTANTLY CHANGING THE GAME TO BE FOREVER FASTER.
NETFIT
OUR OBSESSION WITH FITFor a long time now, we have been obsessed with the fit of our PUMA shoes. And why shouldn’t we be? A perfect fit can make or break an athlete’s performance.SHOW ME MORESHOW ME LESS
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JAMMING
INNOVATING MAKINGMore often than not, coming up with an idea is the easiest part. Getting it done is what needs a few test runs. Jamming completely changed how we bring cushioning qualities to a shoe.SHOW ME MORESHOW ME LESS
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AUTODISC
THE FUTURE IS NOW2015 was the year we didn’t have to go back to the future anymore for automated footwear. With technology that was first implemented in 1992, PUMA led the way.SHOW ME MORESHOW ME LESS
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EVOPOWER
NEXT LEVEL POWERAs a sports brand, PUMA is well-aware of how the human body is capable of incredible feats. Still, discovering the best thing to strike a ball is, in fact, the bare foot was a surprise. It helped us create the most powerful boot in the industry.SHOW ME MORESHOW ME LESS
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SPEEDCAT
FROM CONCEPT TO INNOVATIONWhen we were given the chance to explore a futuristic race suit in the CSL project, we went all out: fireproof cotton, knitted panels in the limbs and midsection, and ergonomically designed 3D arm for increased driver comfort.
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TRIAXAL WEAVE
WEAVING NEWNESSInnovation often starts with a simple approach. In the case of triaxial weave, it started with a simple question: How can materials and sustainable manufacturing methods influence footwear design?SHOW ME MORESHOW ME LESSPrevious
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EVOKNIT
FOOTBALL AND CHILLFootball is strategy, keeping a cool head when things are running hot. Football is passion, introducing heat when things are cooling off. What’s true for the game is equally true for the gear. The question is: How do you increase the thermal conductivity in textiles?SHOW ME MORESHOW ME LESS
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